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Kraetsch spent the last five years as a Principal and
Officer for Raving Brands Holdings LLC, the
Atlanta-based leader in the fast-casual dining industry which
consists of nine of the fastest growing franchise brands in
America. The company was ranked #1 in Fast Casual magazine's
"Top 100 Movers and Shakers." The company's flagship brand,
Moe's Southwest Grill, a 2005 Inc. magazine
Top 25 Company, was rated 6th in Fast Casual magazines "Top
100 Movers and Shakers" and was awarded the prestigious award
of "Hot Concepts of the year" from the industries top trade
publication, Nations Restaurant News.
Kraetsch is one of the founding Partners of the Raving
Brands multi-concept portfolio. Kraetsch brought
a tremendous amount of past expertise in helping to create
a successful franchise system as the foundation for the explosive
growth of this now dominant 800 unit parent company. During
his five year career at Raving Brands he
served as Executive Vice President and has had direct oversight
for the Real Estate and Store Development divisions for all
nine brands as well as the company's overall strategic plan.
Kraetsch also served as Brand Leader, Franchise Sales Director
and assisted in the company's International growth and has
co-founded and helped design several of the company's current
concepts.
Prior to becoming a Principal with Raving Brands,
Kraetsch held several key management positions during the
critical start-up phase with Scottsdale, Arizona based franchisor
Cold Stone Creamery, Inc. He is credited
with being a vital member of the initial team that built the
franchise system of this now category leading concept as well
as one of the most successful franchise systems in America.
Kraetsch has had direct responsibility for training, operations,
compliance as well as research and development. Kraetsch was
one of the original five employees that helped build this
company from the ground up in the mid 1990s. He was also a
partner in the first Area Development Company in Southern
California as well as an owner of the first store to open
in that market. And as Vice President and Principal for the
Southeast Area Developer he was instrumental in introducing
Cold Stone franchises in Georgia, Alabama,
and Florida.
Kraetsch earned a bachelor's degree from Arizona State University,
and is a member of the International Council of Shopping
Centers (ICSC), International Franchise association
(IFA) and served on the Nation's Restaurant
News Hot Concept "Council of Sizzle." Kraetsch
currently lives in Atlanta with his wife and two sons.
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